Method # 2 – Over Voice and Text
In the last series, we looked at how email is the most popular form of communication with homeowners. However, voice and text are also preferred methods of communication, so in this article, we’ll take a closer look at communicating via cellphone.
After email communication, communicating via cellphone calls is the next most popular communication method for residents. Just about everyone these days has a cellphone and refuses to leave home without it, making it a surefire way of getting ahold of someone. In fact, younger homeowners may not even have their own landlines. Text messaging is not as popular as voice communication, but it is still the third most popular means of communication for younger HOA residents. Residents 55 and older tend to prefer in-person communication and home phone calls significantly more than text messaging.
When Communicating Via Voice, Be Courteous
No one wants their dinner interrupted with a phone call from the HOA. If HOAs are communicating via phone calls, it’s important to be conscientious with respect to homeowners’ time. It’s best to avoid calling during work hours, dinner time, or other times the residents might be busy. Ensuring they have time to talk before jumping into the conversation is another key, and if the resident is busy, it’s best to find out when a better time would be to call back.
When Communicating via Text, Keep It Short
Text messaging is already lower on the list of preferred communication methods, so don’t annoy residents. Text messages should be kept short and just provide the most important pieces of information. If the conversation needs a lot of discussion, it’s probably best to just call. It’s also not a good idea to send out a mass text. If people start replying, it could annoying everyone as they’ll continue to get text messages.
Communication is a two-way street. It isn’t just about how the HOA can get in contact with the residents. It’s also about how the residents can get in contact with the board or other HOA leaders. People want to be heard, and it’s the board’s responsibility to listen to homeowners. However, board members aren’t paid professionals, so they may not want to receive a bunch of phone calls or text messages from residents. That’s just part of the job though, and residents should have access to phone numbers so they can communicate via voice and text.
Association Voice offers great broadcast voice and text messaging services, so you can reach your residents fast. Use our communication broadcast voice and text messaging service to post voice alerts or automatically send text messages about events or emergencies.